SS18 FASHION SHOW

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CASTING FOR THE RUNWAY SHOW

 

 

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MODEL FITTINGS – ONE OF MY FAVE LOOKS

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SHOE SELECTIONS – YESS

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GETTING HAIR DONE ..

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.. AND MAKEUP DID!

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BACKSTAGE (WORST LIGHTING EVER!)

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TOUCHING UPS BACKSTAGE MOMENTS BEFORE THE SHOW

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FINALE LOOK ❤

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One of the most fulfilling moments for a designer is the day of the Fashion Show. Your heart races as everything you’ve worked on for the passed 6 months comes to life for about 12 incredible minutes. The energy is at an all time high and the feeling is so beautiful as 1 by 1, you watch the models walk down the runway from backstage in your clothing.

For SS18, we showed at Toronto Women’s Fashion Week on Oct 2nd at 9m.

What goes into the production of a Fashion Show? This is how we do it!

2 weeks before the show – I discuss with the appropriate teams appointed by the show. We nail down the hair & makeup, music, video, number of looks, lighting and outline how the show will go about.

4 days before the show – my team and I put together the looks and select shoes from our shoe sponsor of the season. Immediately after that we hold our casting for the show, where we look at about 60 models, male and female. We setup a mock runway and have them show us their walk to our music based on our guidelines. We narrow down and select our final models for the show based on their walk and their look for the collection. Then comes the fitting – we pair up the look we feel suits the model best while keeping in consideration the look/model lineup and make any clothing alterations if necessary. Boards are created for each model with the looks that they will wear.

Day of the Show – I arrive earlier for tech/model rehearsal. We look at the video that will play on the screen before the show starts, listen through the music making sure everything is perfect, look at lighting and the models rehearse their walks on-site. 3 hours before the show starts, the models go in for hair and makeup. Once they are done and the clothing is backstage, they come in and each model is appointed a dresser. This person helps them get dressed according to what is indicated on the boards. Models line up and are briefed before they go out. Watching anxiously from backstage, final touchups are made as the show is about to start! Coming out at the end, I’m filled with happiness as I take in the last few moments of that season & then move on to the next!

 

 

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