Fitting days are my favourite days – what I love most about designing is seeing the ideas come to life. Here I’m wearing the first prototype of our Josephine coat for FW 18/19. It’s made in a fabric called muslin – an inexpensive woven fabric in a light beige that allows you to see the shape/fit. We draw and pin all the corrections. Then it is ready for the next step!



Today we shot our up & coming LAMARQUE campaign – and it was beyond uh-mazing. Those of you that were following my InstaStories on @ifigeniastyle got to see who the next face is for LAMARQUE and got to experience all the behind the scenes goodness as it was happening. Mother Nature wasn’t on our side today but you take what she gives you and make the best of it. It was pouring rain but it added so much drama to the mood and vibe of our shoot. The heli in the moody grey sky, her wet hair wiping around while running in her patent leather liquid leggings and oversize light grey maxi coat was everything. I can’t wait to show you these images!

PHOTO BY: @richardbernardin